Mohammed Taher Nuseir, Ph.D

Deputy Dean, College of Communication and Media

Abu Dhabi Campus

Education

Ph.D. Marketing, Clark Atlanta University, USA.
M.Sc. Technology Management, Mercer University, Atlanta, Georgia, USA (AACSB Accredited)
B.Sc. Administrative sciences; Business Administration, Yarmouk University, Jordan.
Associate Degree E-Commerce & E-Marketing Studies, British Columbia, Institute of Technology, Vancouver, B.C, Canada.

Research Interests

Social Media
Digital Marketing
Social Marketing,
Marketing Strategy
International Marketing

Selected Publications

Mohammed Nuseira, Ghaleb El Refaea. "The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies"
International Journal of Data and Network Science, Volume 8, Issue 4, Pages 2435 - 2444, Fall 2024.
Doi:10.5267/j.ijdns.2024.5.014
Ghaleb El Refaea, Mohammed Nuseira, "The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction"
International Journal of Data and Network Science, Volume 8, Issue 3, Pages 1771 - 17801 June 2024. DOI10.5267/j.ijdns.2024.2.011
Alshurideh, M.T., Hamadneh, S., Alzoubi, H.M., Al Kurdi, B., Nuseir, M.T., Al Hamad, A. (2024). Empowering Supply Chain Management System with Machine Learning and Blockchain Technology. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_21
AlHamad, A.Q.M., Hamadneh, S., Nuseir, M.T., Alshurideh, M.T., Alzoubi, H.M., Al Kurdi, B. (2024). Robot-Based Security Management System for Smart Cities Using Machine Learning Techniques. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_10
Alzoubi, H.M., Alshurideh, M.T., Nuseir, M.T., Al Kurdi, B., AlHamad, A., Hamadneh, S. (2024). The Impact of Demand Forecasting on Effective Supply Chain with Mediating Role of Strategic Planning in the UAE Pharmaceutical Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_33
Akour, I., Nuseir, M.T., Alshurideh, M.T., Alzoubi, H.M., Al Kurdi, B., AlHamad, A.Q.M. (2024). Explainable Artificial Intelligence (EAI) Based Disease Prediction Model. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_12
Nuseir, M.T., Ahmad, A., Alquqa, E.K., Alzoubi, H.M., Al Kurdi, B., Alshurideh, M.T. (2024). Impact of Supply Chain Resilience on Competitiveness with the Mediating Role of Supply Chain Capabilities: Empirical Evidence from the UAE Electronics Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_8
Al Kurdi, B., Alquqa, E.K., Nuseir, M.T., Alzoubi, H.M., Alshurideh, M.T., AlHamad, A. (2024). Impact of Cyber Security and Risk Management on Green Operations: Empirical Evidence from Security Companies in the UAE. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_9
Nuseir, M.T., Akour, I., Alshurideh, M.T., Al Kurdi, B., Alzoubi, H.M., AlHamad, A.Q.M. (2024). Stock Market Price Prediction Using Machine Learning Techniques. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_20
M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_20
AlHamad, A., Al Kurdi, B., Nuseir, M.T., Alzoubi, H.M., Alshurideh, M.T., Hamadneh, S. (2024). The Impact of Customisation Strategy and Product Variety on Operational Performance in the UAE Construction Industry. In: Alzoubi , H.M., Alshurideh, M.T., Ghazal, T.M. (eds) Cyber Security Impact on Digitalization and Business Intelligence. Studies in Big Data, vol 117. Springer, Cham. https://doi.org/10.1007/978-3-031-31801-6_32

Teaching Courses

Digital Marketing
Marketing Management
Marketing Information System
Service Marketing
Digital Global Marketing Strategy

Memberships

Member, The American Anti-Corruption Institute (AACI), USA, 2014.
Member, The International Academy of Business and Economics (IABE), USA, 2015.

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all

This person’s work contributes towards the following SDG(s):

Establishing the link between marketing and accounting functions: a review

Published in: International Journal of Business Excellence

Nov 08, 2019

Mohammed Nuseir

Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carried out by the marketing and accounting departments tend to be very different, and there has been little attempt to link them. This literature review examines the respective functions of the two departments and links them through the prism of the stakeholders, as the opinions of stakeholders are vital to the success of any organisation. The need to pass information to the stakeholders, and the way information among stakeholders is shared, can be a starting point to understanding the link between these departments. This study has identified the importance of eliminating the tiered perception of departments in an organisation by evaluating the functional relationships among them. It is crucial to understand that marketing and accounting functions 'meet' in a common place at the operational level.

The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE)

Published in: Journal of Islamic Marketing

Sep 10, 2019

Mohammed Nuseir

Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers. Design/methodology/approach Using a descriptive research approach, this study used quantitative data to assess how the online purchase intentions of consumers in the UAE are influenced by e-WOM and brand image. Findings E-WOM has a significant impact on online purchase intentions and brand image among consumers. Brand image significantly influences the online purchase intentions of consumers. Research limitations/implications The conclusions may not be generalizable because not all areas of the UAE were represented in this study. In future studies, a larger and more inclusive sample would help to overcome this …

Staff