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Article

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

أغسطس 20, 2020

Dr. Mohammed Nuseir

The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...


Article

Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria

أغسطس 07, 2020

Ogiemwonyi Harun Alam Karim Tabash Hossain Aziz Abbasi Ojuolape

Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this study focused on environmental awareness, attitude and perceived behavioural control (PBC) by applying the measurement of impacts on green behaviour. It further examined the role of green culture as a ...

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