Test case prioritization for model transformations
Published in: Journal of King Saud University - Computer and Information Sciences
Sep 01, 2022
The application of model transformations is a critical component in Model-Driven Engineering (MDE). To ensure the correctness of the generated models, these model transformations need to be extensively tested. However, during the regression testing of these model transformations, it becomes too costly to frequently run a large number of test cases. Test case prioritization techniques are needed to rank the test cases and help the tester during the regression testing to be more efficient. The ob...
The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction
Published in: International Journal of Data and Network Science
Sep 01, 2022
The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer satisfaction and loyalty. For this purpose, data were collected from the respondents of restaurants in the UAE in the form of survey questionnaires. A convenience sampling technique was adopted for this purpose. The usable response rate from the...
Digital marketing and public relations: A way to promote public relations value
Published in: International Journal of Data and Network Science
Sep 01, 2022
Mohammed Nuseir
Ahmad AlJumah
Ghaleb El Refae
The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear...
Problematic Social Media Use and Academic Performance among University Students: An Evaluation from The Middle East
Published in: Open Nursing Journal
Aug 26, 2022
The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
Published in: Uncertain Supply Chain Management
Aug 15, 2022
Mohammed Nuseir
Ghaleb El Refae
This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards adoption that further enhances the marketing performance. The hotel industry of UAE is required to adopt the social networking sites and online marketing approaches instead of traditional marketing pattern to attract the customers on large-scale wo...